Canon charge a premium, Nikon to a certain degree. They understand their place in the market, where their products sit vs the competition. This is different to Canon or Nikon and again Panasonic. Sony have an aggressive pricing strategy, which is geared at high volume lower margin. These price drops are often planned well in advance. The XH1’s drop would be forecast against the XT3 - sales that would skew heavily to existing users rather than new users. A companies pricing structure is based on many factors and these have a lot more to do with forecasting based on their individual structure and their place in the market. We've been shooting with the S1R in a variety of situations, to show what the Panasonic flagship can do.Įverything can be sold given the right price - as long as it is commercially viable. The S1R's contrast-detection autofocus uses Depth-from-Defocus tech for fast performance, but it's got some quirks compared to other Hybrid AF systems. The Panasonic S1R renders resolution well in its standard mode, but its eight-shot high-res mode extends this into medium format territory (for appropriate subjects). The S1R is the least video centric of its S-series peers, but it's still capable of capturing some nice clips. In addition to the direct controls, the S1R has a revised menu system and user interface.įind out what kinds of shooting the Lumix DC-S1R is best suited for. The S1R has a comparatively large body, which provides plenty of room for direct control points. The S1R has a range of features, including a multi-shot high resolution mode, an HLG-compatible HDR mode and a 6K Photo system to grab stills from video footage.
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There's also the option to use existing Leica's SL lenses, its APS-C 'TL' series and a range of Sigma's 'Art' lenses that it has announced for the L mount.Ī battery grip (DMW-BGS1) is available for around $350. Alongside the camera, Panasonic announced 50mm F1.4, 24-105mm F4 and 70-200mm F4 lenses for the L system.
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In addition, it can shoot UHD 4K video at up to 60p. The S1R has a multi-shot high resolution mode, which delivers 187MP Raw files. The S1R boasts a very high resolution (5.7M-dot) viewfinder, top plate LCD panel, twin card slots and pro-level build-quality that promises to be weather resistant. The S1R shares a body with the 24 Megapixel S1, whose size and level of dedicated controls sets it apart from its other full-frame mirrorless rivals. It uses a 47MP sensor and is built around the 'L' lens mount developed by Leica and now adopted by both Panasonic and Sigma. The Panasonic Lumix DC-S1R is the company's high-end, high-resolution full-frame mirrorless camera.
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